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SEM1 MKTG 2301 Section 05 MARKETING PRINCIPLES
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Test - 3rd Dec 2024
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Link to test SEM 1 24/25 (3/Dec/2024)- Sect 5
CLASS MATERIALS
Course Outline
Introduction and Overview of Marketing
Islamic Marketing
Company and Marketing Strategy
Understanding the Marketplace and Customer Value
Understanding Consumer and Business Buyer Behavior
Designing A Customer Value Driven Strategy and Mix
Recorded Lecture: Designing Customer Value Driven Marketing Strategy
Product and New Product Development
Pricing
Place - Marketing Channels (Delivering Customer Values)
Place - Delivering Goods (Distribution Strategy)
Promotion - Ch12, 13, 14
ASSIGNMENTS AND MARKETING PLAN
TASK 1 and TASK 2 Instructions
MARKETING PLAN
SUBMISSION OF THE MARKETING PLAN AND VIDEO PRESENTATION
Marketing Plan - Due on 16th JAN 2025
Video Submission - TASK 1 and TASK2 (Due on 16th JAN 2025)
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ALLIED HEALTH SCIENCE
ARCHITECTURE & ENVIRONMENTAL DESIGN
ARTS PROGRAMME
CO-CURRICULAR ACTIVITY CENTRE
DENTISTRY
ECONOMICS AND MANAGEMENT SCIENCES
EDUCATION
ENGINEERING
INFORMATION & COMMUNICATION TECHNOLOGY
INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
INTERNATIONAL INSTITUTE OF ISLAMIC THOUGHT AND CIVILIZATION
ISLAMIC BANKING AND FINANCE
ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
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LANGUAGES & PRE-UNIVERSITY ACADEMIC DEVELOPMENT
LANGUAGES AND MANAGEMENT
MEDICINE
NURSING
PHARMACY
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SCIENCES PROGRAMME
SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY
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MEDICINE
ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
ARTS PROGRAMME
LANGUAGES
ECONOMICS AND MANAGEMENT SCIENCES
SCIENCES PROGRAMME
ENGINEERING
ARCHITECTURE & ENVIRONMENTAL DESIGN
AHMAD IBRAHIM KULLIYYAH OF LAWS
LANGUAGES AND MANAGEMENT
INFORMATION & COMMUNICATION TECHNOLOGY
LANGUAGES & PRE-UNIVERSITY ACADEMIC DEVELOPMENT
SCIENCE
INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
PHARMACY
ALLIED HEALTH SCIENCE
NURSING
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SEM1 MKTG 2301 Section 05 MARKETING PRINCIPLES
Skill Level
:
Beginner
