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SEM1 MKTG 2301 Section 04 MARKETING PRINCIPLES
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Course Outline
CLASS PPT
Introduction
Defining Marketing & Marketing Process
Islamic Marketing
Extra reading on Islamic Marketing
Company & Marketing Strategy
Marketing Environment, MIS and Consumer Insight
Understanding Consumer and Buyer Buying Behavior
Customer value driven mktg strategy - Ch6
Product - Ch 7 and Ch 8
RECORDED CH 7 & 8 - PRODUCT AND NEW PRODUCT DEVELOPMENT
Pricing - Ch 9
Place - Ch 10, 11
recorded video Ch 10
Promotion - Ch12, 13, 14
ASSIGNMENTS & PROJECT INSTRUCTIONS
FINAL PROJECT - MARKETING PLAN
Assignment Instructions - Task 1 & Task 2
TEST
TEST SEM1 23/24 MKTG 2301 SECT 4
ASSIGNMENTS AND PROJECT SUBMISSION
TASK 1 & 2 - VIDEO PRESENTATION SUBMISSION
MARKETING PLAN SUBMISSION
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Session 2023/2024 Semester 1
ECONOMICS AND MANAGEMENT SCIENCES
MKTG 2301_04 SEM1
Summary
SEM1 MKTG 2301 Section 04 MARKETING PRINCIPLES
Instructor:
NUR KAMARIAH BINTI ABDUL WAHID 7666
Skill Level
:
Beginner