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SEM2 MKTG 4311 PRODUCT MANAGEMENT
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CLASS MATERIALS
Course Outline
Introduction
The Strategic Elements of Product Development
The New Products Process
Recorded Lecture - New Product Opportunity Identification and Strategic Planning of New Products
Opportunity Identification and Strategic Planning for New Products
Concept Generation-Creativity and the Product Concept
Concept Generation - Finding and Solving Customers' Problems
Concept Generation - Analytical Attributes Approaches
Concept Evaluation and Concept Testing
Recorded - Concept Testing, Sales Forecast and Financial Analysis and Product Protocol
Development
Launching and Market testing
ASSIGNMENT AND PROJECT
ASSIGNMENT INSTRUCTIONS - 30% (Due 9th June 2025)
ASSIGNMENT PPT SUBMISSION
FINAL PROJECT INSTRUCTION (20%) - Due 11th June 2025
FINAL PROJECT SUBMISSION
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INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
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Miscellaneous
CPS Supervisory Training
Session 2024/2025 Semester 1
AHMAD IBRAHIM KULLIYYAH OF LAWS
ALLIED HEALTH SCIENCE
ARCHITECTURE & ENVIRONMENTAL DESIGN
ARTS PROGRAMME
CO-CURRICULAR ACTIVITY CENTRE
CREDITED CO-CURRICULAR CENTRE
DENTISTRY
ECONOMICS AND MANAGEMENT SCIENCES
EDUCATION
ENGINEERING
INFORMATION & COMMUNICATION TECHNOLOGY
INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
INTERNATIONAL INSTITUTE OF ISLAMIC THOUGHT AND CIVILIZATION
ISLAMIC BANKING AND FINANCE
ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
LANGUAGES
LANGUAGES & PRE-UNIVERSITY ACADEMIC
DEVELOPMENT
LANGUAGES AND MANAGEMENT
MEDICINE
NURSING
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SCIENCE
SCIENCES PROGRAMME
SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY
Session 2024/2025 Semester 2
AHMAD IBRAHIM KULLIYYAH OF LAWS
ALLIED HEALTH SCIENCE
ARCHITECTURE & ENVIRONMENTAL DESIGN
ARTS PROGRAMME
CREDITED CO-CURRICULAR CENTRE
DENTISTRY
ECONOMICS AND MANAGEMENT SCIENCES
EDUCATION
ENGINEERING
INFORMATION & COMMUNICATION TECHNOLOGY
INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
INTERNATIONAL INSTITUTE OF ISLAMIC THOUGHT AND CIVILIZATION
ISLAMIC BANKING AND FINANCE
ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
LANGUAGES
LANGUAGES & PRE-UNIVERSITY ACADEMIC
DEVELOPMENT
LANGUAGES AND MANAGEMENT
MEDICINE
NURSING
PHARMACY
PLANETARY SURVIVAL FOR SUSTAINABLE WELL-BEING
SCIENCE
SCIENCES PROGRAMME
SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY
SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES
Session 2024/2025 Semester 3
AHMAD IBRAHIM KULLIYYAH OF LAWS
ARCHITECTURE & ENVIRONMENTAL DESIGN
ARTS PROGRAMME
ECONOMICS AND MANAGEMENT SCIENCES
ENGINEERING
INFORMATION & COMMUNICATION TECHNOLOGY
ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
LANGUAGES
LANGUAGES & PRE-UNIVERSITY ACADEMIC
DEVELOPMENT
PHARMACY
SCIENCE
SCIENCES PROGRAMME
SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES
CREDITED CO-CURRICULAR CENTRE
NURSING
EDUCATION
ALLIED HEALTH SCIENCE
ISLAMIC BANKING AND FINANCE
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Session 2024/2025 Semester 2
Summary
Course info
SEM2 MKTG 4311 PRODUCT MANAGEMENT
Skill Level
:
Beginner
